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Online Magazine
Introducing PageRank - shattering the myth
Link farms don't work
This makes it quite obvious that the so-called link farms, where each page of a website contains many hundreds of links in an attempt to artificially boost so called "link popularity", are doomed to fail from the start. In addition to this, Google has its own system for not only minimising the effect that these sites have, but eliminating it altogether. As the formula shows, PageRank works as a multiplier of a site's overall value, so Google has made sure that link farms have their own value of zero - which means that a link from them counts for nothing, quite literally.
There is a scare story doing the rounds which claims that being listed on link popularity sites, or for that matter any site with a large number of links, can get your site penalised or even banned from Google. This is simply not the case. If it were, you'd effectively be able to wipe-out your competition's Google presence with one afternoon's work. It doesn't work that way.
Having links to your web pages on sites with a low page rank and a large number of links means that the benefits are quite effectively minimised to zero. But this will not detract from your current PageRank at all.
Obviously, what people really want to know is whether PageRank can be manipulated. In the past it was often considered impossible to do so, but nowadays this is not always the case. There are two simple factors involved:
Firstly: who links to you, and how they choose to do so. Secondly: your own website's navigation and internal links.
Clearly, the sheer number of pages linking to you will not influence your PageRank. Of far greater importance is the PageRank of each of these pages, and how many links appear on them. Common sense certainly needs to be applied here. In theory, one simple way to improve your PageRank might be to have Microsoft link to you from the front page of their website. In practice, this might be a little difficult to achieve.
It is already quite clear that linking out to another website, even if it opens in a new browser window, actually involves potentially giving away a lot more than a little space on your website. My advice would be to look at your link exchanges as you would your food. You always want to make sure you're not leaving yourself hungry, and if you do choose to share, be selective. Exchanging a piece of your sirloin steak for a small piece of stale bread, shared between hundreds of people, is far from an even trade. If you're doing so to help another site, as an act of charity, then this is fine and well, as long as you know what you're giving away. Choose wisely. |
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