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Online Magazine
Introducing PageRank - shattering the myth
Well-known websites and their PageRank
Now that we have a basic understanding of how PageRank works, let's take a look at some of the more well-known websites on the web today, and see how their main pages perform.
Finding out a page's PageRank is couldn't be simpler. Follow the link to Services and Tools from the Google home page, and find the Google Toolbar. After installing the software, a bar appears at the top of the browser showing a value for each page you're visiting. Hold the mouse over the bar, and you'll be told the page's PageRank - a score out of ten. As already mentioned, this figure is little more than a representation of a page's actual PageRank.
Not surprisingly, very few pages score ten out of ten, and those that do includes the likes of Microsoft, Yahoo, Google itself, AltaVista, Adobe, AOL, Mozilla.org and others. In other words we're looking at the biggest of the biggest websites - and not something that most of us could ever hope to achieve!
Of course, there is a simple reason that search engines and directories have such a high PageRank. Not only do they link to a huge, ever-growing list of sites and pages, but more importantly, a truly staggering number of these sites and pages link back to them. When you consider the importance of reciprocal linking, you start to understand why they do so well. With Adobe, you only need to consider the sheer number of web pages out there that link to a PDF file (with links to Adobe for their free reader software), and you will see why they have achieved such a high number.
A nine out of ten score still puts you within a very small minority of the web. Should you be able to achieve this high a PageRank, you'll be rubbing shoulders with the likes of MSN, BBC News, Winzip and Internet.com. We're talking about the web's upper classes here - not really attainable for the majority of normal website owners.
Eight out of ten starts bringing you to the "reachable" web. You'll find sites such as CNN, TuCows, Simtel, the Association of Shareware Professionals, the Shareware Industry Conference site and Lockergnome.
A PageRank of seven is starting to appear reasonably attainable, as long as we're willing to work hard on the content and reputation of our site. The sevens include companies such as D-Link, MSNBC, CNET's Download.com and our very own SharewarePromotions.com. |
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