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Online Magazine
The Internet (Part I)
WHY IS THE INTERNET IMPORTANT
Think about that 5-million number mentioned previously. Quite an audience for your product or service, don't you think? You could, for instance, get an audience this size via television but the cost would probably be prohibitive to you. The good news about the Internet is that access is very inexpensive. As of this writing, "unlimited access" to the internet costs about $15/month.
Some of the activities available to you as an Internet user and their advantages include the following:
1. Communicate with anyone with an Internet account (there are millions) anywhere in the world and with no long-distance telephone charges! This is "E-mail" or electronic mail.
2. Search and retrieve a variety of useful information from any connected host computer (there are millions). The information that is available, as you will see, covers virtually every subject imaginable.
3. Conduct test marketing for your product or service at very little cost.
4. Advertise your product or service at little or no cost.
5. Place an catalog of products on the internet complete with pictures and descriptions, ordering information, etc.
6. Distribute information to others.
7. Search through thousands of catalogs and offered services to compare costs and ultimately purchase at the best price.
8. Join one or more of the over 18,000 news and discussion groups covering everything from algebra to zoology. (And I mean everything!). Talk directly to experts.
9. Search for information in libraries, government information services, and various commercial databases all over the world.
10. Obtain free software from a variety of sources.
The next and final part of this article will discuss how to "get connected."
Brought to you by: World Wide Information Outlet - http://certificate.net/wwio/, your source of FREEWare Content online.
This article is an excerpt from "The Small Business Start-Up Guide" by Robert Sullivan, which is available in many libraries and bookstores or may be purchased from the publisher, Information International, Box 579, Great Falls, VA 22066, at $16.95 plus $3.50s/h. 800 375 8439. Visit "The Small Business Advisor" at http://www.isquare.com
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