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Online Magazine
The Internet (Part II)
Create your own presence on the net
Using the Internet to advertise your product or service is considerably different than traditional sales and promotional techniques. You must stand out in a crowd of millions! To do so requires you to carefully think through your strategy to ensure whatever you place on the Internet is very unique and interesting.
When using the net to advertise, and again contrary to the traditional, you must "give to the net" as well as utilize its capabilities. In other words, your advertising must also provide useful information to the reader. Also note that the major unwritten rule for advertising on the Internet is to NEVER send unsolicited information to specific individuals.
The form of your presence on the net is dependent on your business goals and marketing specifics. In any case, I strongly suggest you learn more about the Internet and see how it might fit into your business.
Okay, you have an Internet provider, your modem is installed, and you've connected to the Internet by dialing up your local access number. Now try the following URL's, all of which should be useful to the small business owner or entrepreneur.
The Small Business Advisor: <a href="http://www.isquare.com"/>
The SBA: http://www.sbaonline.sba.gov
US Business Advisor: http://www.business.gov/
Incorporation Assistance: http://incorporate.com/tcc/
The Federal Web Locator: http://www.law.vill.edu/Fed-Agency/fedwebloc.html
ATT 800 directory: http://www.tollfree.att.net/dir800/
Entrepreneur Resource Center: http://www20.mindlink.net/interweb/index.html
Central Source Yellow Pages: http://telephonebook.com
Home Office Executive: http://clickshop.com/HomeExec/
Home Business Solutions: http://mall.netmar.com/mall/shops/solution/
Inc. Magazine: http://www.inc.com/
Your Small Office: http://www.smalloffice.com/
Weather Map: http://www.mit.edu:8001/usa.html
Stroud's List (software) http://cws.wilmington.net
Alta-Vista search engine: http://altavista.digital.com/
Yahoo search engine: http://www.yahoo.com
Brought to you by: World Wide Information Outlet - http://certificate.net/wwio/, your source of FREEWare Content online.
This article is an excerpt from "The Small Business Start-Up Guide" by Robert Sullivan, which is available in many libraries and bookstores or may be purchased from the publisher, Information International, Box 579, Great Falls, VA 22066, at $16.95 plus $3.50s/h. 800 375 8439. Visit "The Small Business Advisor" at http://www.isquare.com
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